Welcome to The Jones Assembly, Oklahoma City's newest landmark. No, really. Originally an old Fred Jones Ford Manufacturing plant, The Jones is a beautifully restored 20,000 square foot dining and entertainment destination in downtown OKC that embraces food, spirits, and music.
As the newest branch of our client The Social Order Dining Collective, we were excited to work with the Jones & Social Order team on the ground level, helping them grow their established primary logo into a brand the likes of which Oklahoma City has never seen. We touched every branded element, from small details on the coasters and candles, to a giant interchangeable 8-track mural, composed of 1,200 hand-painted 8-track tapes with nine custom designs. We created a hand-illustrated wallpaper design involving Oklahoma icons, playing cards, and art directed photography.
A concept this size means three main dining menus for brunch, lunch, and dinner, a dessert menu, a "brakes & fluids" snack menu, an upstairs fully-illustrated and a beautiful and responsive website. We created merchandise, an ad plan, social media strategy, and design strategy for their concert announcements (did we mention they are also a 1,600 person music venue?), and much more.
Photography in collaboration with Madi Jones.